Email marketing is an excellent and relatively inexpensive method of marketing that all business owners should engage in. It can be an extremely useful tool for business owners and can offer one of the best return on investments of any type of marketing. Studies show that on average, email marketing brings an ROI of $44.25 for every $1 spent!
Many people think that email marketing is dead and that it is a thing of the past, however, this couldn’t be further from the truth. Even with the current social trends of Facebook, Twitter, etc. email marketing is still extremely effective and that is not going to change any time soon.
DID YOU KNOW?
Businesses return on average $44.25 for every $1 spent on email marketing
Types Of Email Marketing Campaigns
Email marketing comes in a few different forms which all should be closely considered. Email marketing can be used for the purpose of welcoming new customers (prospecting), thanking customers for their business (retention), offering specials and promotions, educational purposes, and creating brand awareness, to name a few.
In our humble opinion utilizing multiple forms of email marketing is a great method that all business owners should be engaging in. However, it is very important not to over do it and send too many emails that can be annoying and considered spammy as this can actually cause damage and upset potential customers.
Below is a list that includes explanations of the common types of email marketing campaigns we like to run that have suited our business and many of our clients extremely well.
Sending friendly greetings to new email sign ups or first time customers. This can be very useful to explain in further detail the services you offer and the benefits your business can bring. 1st impressions can last a life time and sending a simple greeting for new potential clients will set you apart from the competition and can create lifelong customers.
Thank You Emails
A quick email thanking customers for their business is one of the easiest and most effective ways to retain customers and keep them coming back for years to come. It is surprising how many businesses fail to do this considering how quick and easy these emails can be to create and send.
Specials & Promotions
This is our favorite form of email marketing because it allows business owners to easily measure the results of their campaign. Studies show that 44% of email recipients have made at least one purchase based on a promotional email last year. By placing a simple code on the coupons you provide in the email, you can track every coupon that is brought back into your facility making it very easy to measure your performance.
This is a great way to provide useful information to your customers about your industry, products or services your provide, or anything else that is educational for that matter. By providing information that is beneficial to your customers you are providing a service that they will appreciate and you are also showing your expertise in your industry. Educational emails are excellent form of brand awareness and will be sure to set you apart from your competition.
DID YOU KNOW?
Over 60% of marketers say they are receiving positive ROI’s from their email marketing campaigns
Our Email Marketing Services
We offer just about any type of email marketing campaign that exists and can handle everything needed to run a successful campaign. Our service includes the complete setup and management of your campaign as well as creation of the content (if desired). We have an array of templates to choose from and we can also custom create a campaign to match that of your choosing. We will manage your email lists for you and can create email sign up forms for you that can be placed on your website. We can even give you inside tips on some effective methods to increase the number of emails you have in your list.
DID YOU KNOW?
44% of email recipients say they have made a purchase in the last year based on a promotional email
To learn more about our email marketing campaigns and what we can do for your business, give one of our specialists a call today, who would be more than happy to answer any questions you may have!