What Is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain an audience. Although there are many forms of content marketing, the most common include blogging and instruction videos.


Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads

How Can Content Marketing Help My Business?

Content marketing is the future of online marketing and search engine optimization.  The #1 goal of search engines such as Google is for a positive user experience.  What makes a positive user experience? Being able to find the exact information and the exact time the user is searching for it.  This is no secret to Google and this and this is the reason that content marketing is such an important tool to utilize to its fullest potential.  Google will continue to reward businesses and individuals who publish original and relevant material making content marketing one of the most vital components of the future of online marketing.



Businesses who blog have 97% more inbound links

Our Content Marketing Services

Here at WebHorse, we are very well aware of the power that content marketing holds, which is the reason we have spent so much time building a team of extraordinary writers who publishing original and relevant content.  Our services include the following:

Keyword Research: Discovering keywords and key phrases being searched on popular topics to ensure we are producing relevant content.

Content Creation: Writing original content for you based on the poplar topics we have researched.  Have a topic in mind you would like an article written on? Let us know and we would be more than happy to write an amazing article for you on the topic.  (We know how busy you are!)

Article Optimization: Creating quality content is useless without proper optimization that will allow the articles to be found by those searching.

Publishing of the Content: Once the articles have been written and optimized we will post them in your blogroll or on any Web 2.0 property of your choice.



62% of companies outsource their content marketing

For More Information on Content Marketing, Check Out The Useful Links Below That Contain Excellent Information: 

Nomvo – Provides Expert Digital Marketing Advice Free of Charge 

Moz – Beginner’s Guide to Content Marketing Guide